Business Details
50+ Years
experience
Your Trusted Marketing Partner for 100 Years
Colorworks has dedicated a century to transforming marketing through innovation and strategic excellence. Founded in 1923, our journey began with a commitment to creating impactful impressions and has evolved into providing integrated marketing solutions that drive measurable results. Our comprehensive services span strategy, design, printing, and digital campaigns, supported by a team of experienced professionals who prioritize client success. We leverage in-house capabilities across creative, production, and direct mail to deliver end-to-end marketing efficiency.Rooted in a legacy of trust and collaboration, we serve diverse industries including credit unions, senior living, and financial services, ensuring each clients brand achieves visibility and growth. Our GrowthTrack system combines direct mail with digital technologies to enhance response rates, while our community involvement reflects our dedication to making a meaningful difference beyond business.
Services
Marketing Strategy
Branding Solutions
Direct Mail Campaigns
Large Format Printing
Digital Marketing
Website Design
Promotional Products
Creative Design
Print Production
Details
- Year established: 1923
Highlights and features
- We offer 100+ years of marketing expertise with proven campaign systems.
- Our in-house team handles strategy, design, printing, and digital integration.
- GrowthTrack campaigns combine direct mail with digital tech for 23-46% higher response rates.
- Clients praise our responsiveness, quality, and consistent results.
- We support community initiatives like Project Purpose through partnerships.
What people say
Top-notch materials
Team is incredibly responsive
Outstanding results
True partner
Brilliant photography
Services
Integrated Marketing Campaigns
We plan, create, and execute integrated marketing campaigns across digital and offline platforms. Our approach combines data-driven strategy with creative execution to ensure consistent messaging and measurable ROI. Clients benefit from tailored solutions that align with their specific business goals.
Large Format Printing
Our large-format printing capabilities produce high-impact visuals on materials like metal, glass, and wood. Precision digital cutting ensures custom shapes for trade shows, retail environments, and outdoor advertising. This service enhances brand visibility through durable, eye-catching installations.
Branding and Identity
We build cohesive brand identities through research, logo design, and strategic positioning. Our team creates brand guidelines and marketing assets that differentiate businesses in competitive markets, ensuring consistency across all customer touchpoints.
Direct Mail Solutions
Our direct mail services include list management, variable-data printing, and mail fulfillment. By integrating tracking technologies and digital follow-ups, we maximize response rates and provide actionable analytics for refining future campaigns.
Digital Marketing
We develop digital strategies combining SEO, social media, and retargeting ads to complement offline efforts. Our approach increases website traffic, lead generation, and conversion rates through coordinated campaigns that amplify brand presence across platforms.
People
Donald Smale
Co-Founder
Donald co-founded Desktop Technologies in 1987, later merging with Risson Press to form Colorworks. He has driven the companys evolution into a full-service marketing agency with a focus on innovation and client-centric solutions.
Brandy Smale
Team Leader
Brandy leads key client initiatives, praised for her responsiveness and creative direction. Her expertise spans campaign management, client relations, and strategic planning, contributing to Colorworks' reputation for excellence and reliability.
Raymond I. Smale
Former Owner
Raymond expanded the business from office supplies to printing services, laying the foundation for Colorworks marketing-focused approach. His leadership in the 1980s positioned the company for technological advancements in desktop publishing.
Questions
What services does Colorworks offer?
We provide integrated marketing campaigns, branding, direct mail, large format printing, digital marketing, and promotional products. Our in-house team handles strategy, design, and production.
How long has Colorworks been in business?
Colorworks has operated for over 100 years, evolving from a printing business to a full-service marketing agency since 1923.
What industries does Colorworks serve?
We specialize in credit unions, financial services, senior living communities, and corporate clients requiring tailored marketing solutions.
How does the GrowthTrack campaign work?
GrowthTrack combines direct mail with 7 digital technologies to track responses, retarget website visitors, and increase response rates by 23-46% over 30 days.
Do you offer local community support?
Yes, we support initiatives like Project Purpose, providing educational resources to low-income students and assisting client charities through events and donations.
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