Business Details
43 Years
experience
Custom Apparel & Promotional Products
Identity Ink has been a trusted provider of custom apparel and promotional products for over 40 years, serving businesses, schools, and sports teams across Buffalo and beyond. Our team of 10 experts utilizes state-of-the-art equipment to deliver precise screen printing, durable embroidery, and vibrant digital printing services tailored to client needs. We prioritize personalized service, collaborating closely with customers from design conception to final production to ensure quality that withstands repeated washes and long-term use.Our commitment to excellence is reflected in our automatic screen-printing machines, high-capacity embroidery systems, and advanced heat-press technology. Clients benefit from our comprehensive solutions, including free e-store setups for merchandise sales, bulk pricing options, and customization for individual or group needs. With decades of industry experience and a focus on innovation, weve earned the trust of local organizations and national brands seeking reliable, high-quality branding solutions.
Services
Screen Printing
Embroidery
Promotional Products
Digital Printing
Custom Apparel
Details
- Year established: 1983
Highlights and features
- We offer 40+ years of industry experience and expert craftsmanship
- Our state-of-the-art equipment ensures precise, long-lasting prints
- Personalized service from design to delivery for every client
- Free e-store setups for hassle-free merchandise sales
- Bulk pricing options for orders of any size
Services
Screen Printing
Our screen printing service creates vibrant, long-lasting designs on t-shirts, hoodies, and other apparel using automatic presses and gas dryers for consistent results. Clients benefit from customization options for events, teams, or businesses with pricing scaled to order volume. With capability for multi-color prints and specialized effects like metallic inks, we ensure professional-grade output suitable for both small and bulk orders.
Embroidery
Our high-capacity embroidery machines produce clean, detailed stitching on shirts, hats, and jackets with thread color matching options. Ideal for corporate branding or personalized gifts, this service accommodates single-item to mass production needs with techniques like 3D puff embroidery. The durable finish maintains appearance through repeated use and washing for professional and personal applications.
Promotional Products
We offer customized promotional items including mugs, tech accessories, and outdoor gear to help clients build brand recognition. With hundreds of product options and personalized design capabilities, our merchandise serves marketing campaigns, events, or employee appreciation programs. Our local expertise ensures quality production and fulfillment for both small and large-scale orders.
Digital Printing
Our digital printing service creates weatherproof banners, yard signs, and vehicle decals with full-color HD detail and fade-resistant inks. Ideal for business promotions or event advertising, these products feature precise contour-cut designs and grommeted options for durable outdoor use. Orders accommodate both short-run and bulk quantities with quick turnaround times.
Custom Apparel
We specialize in fully customized apparel solutions including t-shirts, sweatshirts, and workwear with printing, embroidery, or heat-transfer options. Clients receive expert guidance on garment selection, design placement, and production methods to create unified looks for teams, organizations, or businesses. Quality materials and craftsmanship ensure lasting comfort and durability.
People
Bill Herrmann
Owner
With decades of industry experience, Bill Herrmann leads Identity Ink with a focus on quality and customer satisfaction. He emphasizes personalized service while maintaining operational efficiency for large-scale production needs.
Zac Herrmann
Vice President
Zac Herrmann manages business growth strategies while ensuring the company maintains its commitment to Buffalo community engagement and innovative printing solutions for evolving client requirements.
Ashley Kramer
Production Manager
Ashley Kramer oversees daily operations with expertise in garment decoration techniques, ensuring technical precision while maintaining production timelines for complex multi-method orders.
David McDowell
Head Press Operator
David McDowell specializes in heat-press applications, bringing technical proficiency to direct-to-garment printing and specialized finishing techniques for unique client projects.
Aziza Abdul-Alim
Senior Graphic Designer
Aziza Abdul-Alim leads the creative team in developing custom designs that translate effectively across printing mediums while maintaining brand integrity for both corporate and individual clients.
Questions
How does pricing work for custom orders?
Pricing depends on garment type, order quantity, print complexity, and turnaround time. We provide customized quotes based on specific project requirements.
Can you ship orders outside Buffalo?
Yes, we offer nationwide shipping within the United States with additional charges for delivery.
Do you allow customer-supplied apparel?
We do not decorate customer-provided garments to maintain quality standards, but offer apparel through trusted partners.
What if I need to cancel an order?
Orders paid in part incur a 50% cancellation fee plus applicable restocking and material waste charges.
Do you handle copyright permissions?
Clients must provide official permission for copyrighted materials like sports team logos or branded content.
Can you help with design creation?
Our graphic designers provide free design assistance for custom apparel and promotional product orders.
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