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Business Details
46 Years
experience
Your Trusted Printing Partner in Greenville, SC
Founded in 1980 by Ray Truluck, TruColor has evolved from a local print franchise into a thriving family-owned business under the leadership of Sallie Gold since 2020. Our commitment to quality, community, and innovation has guided us through decades of growth, including strategic acquisitions and technological advancements. We specialize in combining commercial printing capabilities with the personalized service of a local operation, offering solutions like wide-format printing, digital printing, and brand management.

Our team prioritizes honesty, teamwork, and client satisfaction, ensuring every project reflects both our expertise and dedication to the Greenville community. With over 40 years of experience, we continue to adapt to industry changes while maintaining the values that have defined our success.
Services
Wide Format Printing Digital Printing Offset Printing Design Services Promotional Materials Bindery Services Mailing & Fulfillment Brand Management
Details
  • Year established: 1980
Highlights and features
  • Family-owned for over 40 years with generational leadership expertise.
  • Combines commercial printing capabilities with personalized, local service.
  • Invested in cutting-edge technology for efficient, high-quality results.
  • Community-focused approach prioritizing client relationships and teamwork.
  • Proven track record serving Greenville businesses with tailored solutions.
Services
Wide Format Printing
We create high-impact banners, vehicle wraps, signs, and displays to elevate your brand visibility. Our advanced technology ensures vibrant, durable results for both indoor and outdoor use. Ideal for businesses seeking attention-grabbing marketing materials tailored to their specific needs.
Digital Printing
Our digital printing services deliver high-quality, cost-effective materials like brochures, business cards, and direct mail. Perfect for quick turnaround times without compromising on detail or color accuracy. Supports businesses needing professional print solutions for marketing and communication.
Brand Management
We help businesses maintain consistent branding through customized storefronts, on-demand ordering, and marketing collateral. Our tools streamline brand management to ensure cohesive messaging across all printed materials while reducing waste and costs.
Promotional Materials
Custom-printed items like apparel, drinkware, and office supplies with your logo or message. Enhance brand recognition through personalized merchandise designed to engage customers and promote your business effectively at events or daily operations.
Bindery Services
From folding and binding to lamination and foil embossing, our bindery services add professional finishes to your printed materials. Tailored to meet specific formatting needs, ensuring polished, durable results for presentations, marketing collateral, and more.
People
Sallie Gold
Owner
Sallie Gold has led TruColor since 2020, building on her father's legacy with a focus on innovation and team culture. She champions a supportive work environment and community-driven business practices.
Matthew Forest
Production Manager
Matthew Forest oversees production at TruColor, emphasizing teamwork and growth. He values the company's family-like atmosphere and dedication to helping clients meet tight deadlines with precision.
Sean Smith
Account Executive
Sean Smith brings expertise in client relations, specializing in delivering time-sensitive projects. He enjoys collaborating with customers to achieve their marketing goals through creative signage and graphics.
Questions
What printing services does TruColor offer?
We provide wide-format printing, digital printing, offset printing, promotional materials, bindery services, brand management, and mailing/fulfillment solutions tailored to business needs.
Is TruColor a locally owned business?
Yes, TruColor is a family-owned print shop in Greenville, SC, operating since 1980 with a focus on community partnerships and personalized service.
Can TruColor handle urgent printing projects?
Our team specializes in meeting tight deadlines, offering fast turnaround times while maintaining high-quality standards for all urgent printing requests.
Do you provide design assistance for printing projects?
Yes, our in-house designers help create custom logos, layouts, and marketing materials to ensure your vision is realized professionally and effectively.
What areas does TruColor serve?
We primarily serve Greenville, SC, and surrounding areas, delivering printing solutions to businesses, organizations, and individuals across the region.